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Founded by transformation expert Shikha Bajaj, the Own Your Color brand academy and movement is a global initiative dedicated to helping individuals uncover, embrace, and express their authentic selves. The phrase “Own Your Color” symbolizes the power of owning your unique identity, purpose, and voice in a world that often pressures conformity.

The Krup Universe is a comprehensive digital media platform that encompasses all activities of its group of companies and affiliates, including Krup Music, Krup Music Studios, Krup Productions, Krup Films, Krup Publishing, Krup Academy, Krup Gurukul, Krup Health, Krup Talent Management, Krup Awards, Krup Events, Esy ID, Esy Music, Give Vacha Foundation, along with the Global Literature & Cultural Club. This portal provides coverage of news across entertainment, music, films, health, lifestyle, education, spirituality, and talent on a global scale.

Esy Music, is an Indian Music Label Company working in Audio Books, Podcasts, Pop, Devotional & Classical Music. It is the subsidiary Esy ID. This company focuses on the development of Pop music and helps indie artists in making their space in the music industry. The company handles Worldwide music distribution, mobile caller tune creation, playlist pitching as well as 360-degree branding solutions for artists.

Krup Publishing is an Indian publishing company founded by Dr. Krupesh Thacker and Dr. Pooja Thacker in 2015. The company deals with paperback and digital book publishing, song publishing as well as audiobook production as well as worldwide distribution. The company is owned by Krup Music and is managed by the Give Vacha Foundation.

Krup Films, a subsidiary of Krup Productions is a Film Production Company founded by Dr. Krupesh Thacker & Nayna Thacker.

Krup Academy, a subsidiary of Krup Music, is a film & music academy founded by Dr. Krupesh Thacker under the banner of Give Vacha Foundation.

Esy ID is a Digital Identity Platform developed to structure and present verified public identities across the web ecosystem.

The platform supports artists, authors, professionals, organizations, and creative works in maintaining a unified and consistent digital presence through structured identity profiles.

Esy ID operates through the practice of Identity Architecture, a structured discipline focused on organizing digital identity across websites, media references, publications, and public platforms.

Krup Music Studios, also known as Krup Studios are high-tech music recording studios started by Krup Music in 2015. The studios are fully equipped & soundproof to provide the perfect environment for professional recordings. Since 2015, many chartbuster songs have been recorded in Krup Music Studios.

Krup Productions, also known as KM Productions is an Indian film production and distribution company working in Gujarati and Hindi cinema. It is the subsidiary company of Krup Music Record Label Company. This company focuses on creating top-notch Movies, Web Series, Reality Shows, Short Films, Music Videos as well as Documentary films. The company also deals with the distribution of movies on OTT platforms Worldwide.

Krup Music is an Indian Music Record Label Company founded by Singer-Songwriter Dr. Krupesh Thacker in 2015 with a mission to bring the best film & Indie music to the world. It is mainly known as an independent artist-friendly company with a tagline “For Artists, By Artists”. Krup Music has a catalogue of many hit movies & independent artists.

“Krup Music Therapy Clinic & Research Centre” is a subsidiary of Krup Music in association with the Give Vacha Foundation. It is founded by Dr. Krupesh Thacker in 2014. Krup Music Therapy Clinic provides various music therapy workshops for physical and mental wellness. The Research Center is being consulted by Dr. Krupesh Thacker and Dr. Pooja Thacker. The center is currently engaged in research on the therapeutic role of Indian Music and Spiritual Music. It is being tested for victims of trauma, and persons suffering from anxiety, depression, various forms of mental ailments, and physical diseases and disability. Music therapy can help a person’s psychological, emotional, physical, spiritual, cognitive, and social development.