Anjar-based Give Vacha Foundation and Krup Music launched the world's longest “Gita Jayanti Parv”. This festival will last for one month from 3rd November to 3rd December. During this month, these organizations will try to spread the message of the 'Srimad Bhagavad Gita' to every corner of the world through various social and cultural activities. It is worth mentioning here that Krup Music Institute has given all its YouTube channels, Facebook, Instagram, and other social media handles free of charge for "Gita Jayanti Parva" to carry the message of Gita around the world. Along with this, the week of 27 November to 3 December will be celebrated as "Krup Music Festival". In which well-known singers, songwriters, musicians, poets, writers, dancers, and other artists will present Krishna's devotion through their art. The concept of this whole program has been done by Dr. Krupesh Thacker.